

In 2016, the iColorDoU event debuted, bringing together over 300 salon professionals for a day of learning, networking, and inspiration. Now, after a long break, Monster Brand is reigniting the excitement—this time in Atlanta, GA. If you're serious about elevating your salon business, you need to be in the room.
On November 17-18, 2024, Atlanta will become the hub of salon industry innovation. This exclusive event will dive deep into color education, teaching you how to boost your profits with smart color strategies. But that’s not all—sessions will also cover critical topics like mastering business credit, launching your own product line, and networking at high-level destination events.
This is more than just another event; it’s a unique opportunity to gather in person with fellow professionals who are ready to push the boundaries of salon success.
Join us to connect with industry leaders, share experiences, and walk away with actionable strategies to transform your salon business.
"Monster Brand events have always been a game changer for my salon. I’m excited to see iColorDoU #RaceTo300 return—this time with an even sharper focus on the tools and strategies that matter most." — Ashley R., Salon Owner, Chicago
"Monster Brand Mondays has already helped me grow my salon business, and I can’t wait to see what this event offers in a live, interactive format." — David S., Master Stylist, Los Angeles
"The education and connections I’ve made through Monster Brand events have been invaluable. I’m looking forward to seeing how iColorDoU: Race to 300 can push my salon’s growth even further." — Samantha M., Salon Manager, Atlanta












